“We encourage creativity from developers and companies using Facebook Platform, but we also must ensure that applications meet users’ expectations. After constructive conversations with Burger King and the developer of the application, they have decided to conclude their campaign rather than continue with the restrictions we placed on their application,” a Facebook spokesperson told Inside Facebook in an updated statement. – As quoted from Inside Facebook

So even though Burger King had to sacrifice the “Whopper© Sacrifice” it certainly didn’t have to sacrifice brand loyalty as it proved that the love of the Whopper© sandwich was stronger than 233,906 friendships. Personally I was extremely impressed with the creative concept of the app and the “edgy” quality associated with de-friending for a burger. The app fit perfectly with the overall Burger King brand. While many companies are jumping on the facebook app bandwagon I thought it refreshing to see one done right. Kudos to Crispin Porter + Bogusky and Burger King. Hopefully we will see more like these in the future. Even if they only last a week.